Loyalty Program


Big fan of our restaurants? We're pretty big fans of you too. Become a member and let us reward you for your continued support. Use your loyalty card for private dining, corporate events, or a great night out.

  • Join The Club: Visit any one of our locations and mention that you’d like to sign up for the Loyalty Program. There is no cost to join and we’ll continue to earn your loyalty and make you feel special.
  • Dining Reward: At every 300-point increment you will receive a $20 Dining Reward. As you earn higher point totals we increase your dining reward.
  • Premium Dining Reward: Upon reaching 1200 points in one calendar year, you will now receive a $25 Dining Reward at every 300-point increment.
  • Birthday Reward: For active loyalty members, we’ve got a little gift for you during your birthday and for other special occasions.
  • Sneak Previews: The Fifty/50 Restaurant Group offers sneak peaks to new concepts, new menus, and even underground chef dinners
  • Additional Promotions & Rewards: When you get to 5,000 and 10,000 points we’ve got some pretty special rewards coming your way. Also at each 5,000-point increment you will be entered into a lottery style raffle in which you can win a $500 dining reward to be used at any of our restaurants.
  • Double Point Bonuses: We will rarely email you but when we do, look out for double point offers, surprise gift cards, and more.


Member Status Points Dining Rewards Per 300 Points
Regular 1 – 1199 $20
Premium 1200 – 4499 $25
VIP Over 4500 $30
View our Terms and Conditions View our FAQs Login to Check your Points

Summer Loyalty Member Offers

  • Double Points at Fifty/50

    Double Points this summer on Fridays at the Fifty/50 as well as on our entree specials.

  • Double Points at Roots Pizza Locations

    Double Points on Tuesdays at Roots – West Town
    Double Points on Wednesdays at Roots – Lincoln Square
    Double Points on Pitchers of Beer – Every Night this Summer

  • Double Points at Steadfast

    Double Points on Saturday and Sunday nights all Summer

  • 10% off at the Kimpton Gray Hotel

    Loyalty Members can stay with our friends at the Kimpton Gray Hotel and get 10% off on their best rates.
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