The Fifty/50 Group, initially established with the goal of buying a small property and opening a restaurant in Chicago’s Wicker Park area, has seen remarkable growth since its inception in 2008. It has now developed, managed, or consulted on over 30 unique restaurant, bar, and cannabis ventures, spread across more than 25 locations in the Midwest and New York.

As the group looks to expand its consulting division, they’ve now acquired Korgen Hospitality. The Fifty/50 Group has worked with Korgen Hospitality previously for specific projects with very measurable KPIs, because even established hospitality groups need an expert consultant to achieve a desired outcome within a specific timeframe. Positive outcomes, shared methodology, and a belief in the same core values became the formation of the Group’s consulting division and partnership.

Under the guidance of Fifty/50 Group Partner, Mark Braver, and Ken McGarrie, Fifty/50 Group Consulting draws from extensive experience in the hospitality sector to collaborate with a variety of clients, helping them tackle their most pressing challenges and seize opportunities. Clients who work with Fifty/50 Group Consulting benefit from the expertise of not only the Leadership Team but also from a network of operators across various ventures, who bring specialized skills in strategic planning, operational management, and leadership training.


Nick Boskovich, Owner @ Hi-Vibe Superfood Juicery (Chicago, IL)
Brady Ricci, Franchisee @ Crumbl Cookies (Schaumburg, IL) 
Matthew Cortland, Owner @ The Cauldron (London, UK)
Michelle Winkley, Owner @ Talent Distinctions (Los Angeles, CA)
Chris Bader, Owner @ 8 Hospitality Group (Chicago, IL)
Anthony & Katrina Sandstrom, Owners @ Chuck Lager America’s Tavern (Tampa, FL)
Concept Launch & Creation: Food & beverage programs, Identifying talent, menu development, imaging & branding.

Build Outs: Schematic design, space efficiencies, layout, construction consultation. critical list & pre-launch tracking

Operations Setup: Introducing systems & standard operating procedures, vendor & supply selection, and equipment package.
  • Concept Launch & Creation: Location Selection, Food & BeverageFull Menu Development, Imaging & Branding, Menu Design, and On-Hand Friends & Family/VIP & Media Night
  • Build Outs: Schematic Design, Kitchen & Bar Design, Space Efficiencies, Construction Consultation, Critical Timeline Creation & Tracking
  • Operations Setup: Introducing Systems & Standard Operating Procedures, Financial Input & Reporting, Vendor & Equipment Negotiation, Venue Audits, Team & Manager Communication.
  • Sales Growth Strategy: Menu Development, Content Management, Mapping Service Touchpoints
  • Locating Talent: Hiring Strategies, Interview Coaching, Essential Job Descriptions, Team Retention
  • Staff Training: Compliance Handbooks, Custom Department Manuals, Management Communication Strategies, Manager Competency Evaluations
  • Inventory Management: Inventory Systems, On-Hand Kitchen & Bar Count Training, Cost of Goods Reporting & Training, Calculating Actual vs Theoretical COGS
  • Profit & Loss: Labor Tracking, Team Cross-Utilization, Overhead Management, Tax Incentives, Property Negotiation
This is the Italian Beef at Kindling developed by James Beard winning chef, Jonathon Sawyer.
  • Quarterly & Annual Meetings: Introducing Management to Strategic & Long-Term Planning
  • Hospitality Training: Elevated Steps of Service, Online Training Program Development, Advanced Management Training, Building Hospitality in Any Environment
  • Customizable Seminars: Workshops for all levels from executive to hourly.
  • Government & Neighborhood Relations:  Relationship Management, Political & Neighborhood Association Management for New & Existing Concepts
  • Reputation Enhancement & Management: Response & Messaging Strategies for Online Feedback, Introduction to Reliable Technologies, Rewards Program Implementation
  • Private Events & Catering: Building a Book of Business, Client Communication & Sales Strategy, Onsite & Offsite Event Management
  • Social Media Management: Building a Valuable Online Presence, the Right Photography for your Target Market, Utilizing Influencers Effectively


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